Analysis of Strategy Trybe Brand Identity?

Please find below the analysis of our logo.

LOGO ICON: The helmet is that of the Spartans. The 300 Spartan soldiers were known for their bravery and sacrifice. An excellent strategist must also know that he needs to have the balls to make decisions in difficult situations.

RATIONALE: Strategy emanates from warfare. Without strategy, wars cannot be won. It is about defeating the opponent or solving a problem.

PAYOFF: While trying to solve a problem, the strategist must not lose sight of the BIG PICTURE. It affects each and every decision he makes. This is why our payoff is: “We are all about the big picture.”